Interested in learning how to apply generative AI to innovation? Check out my resources at ProductPrompts.
DON'T BE BETTER. BE RADICALLY DIFFERENT.
I work with founders and product teams who are excited by the idea that “everything you’ve learned up to this point is wrong”.
“Martin helped us get back on track after too long spent spinning our wheels. Following our strategy sprint, our differentiated direction and focus is now clear, and we’ve a plan for testing and refining that strategy.I feel more confident that we can do this, more confident that we should do this, and also more sure that we needed help. :) And I really appreciate that it felt like Martin was right there in the trenches with us.He didn't just guide us - he worked alongside us, putting just as much energy and brainpower into the sprint as we did - maybe even more. He made a huge impact on the trajectory of our startup in a very short time.”— Liz Heinberg, Founder of Ditto
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I'm Martin, a venture builder, insights and strategy consultant, and product coach.
I've built 0-to-1 businesses and scaled established ones. At Dabbl, I co-founded the UK’s first B2C mobile-first investing app. At Openwage, I started and led a corporate B2B2C venture bringing on-demand wages to employees. As a consultant identifying and scoping out new opportunities, I’ve helped companies like Absa Bank (aka Barclays Africa), Atom Bank, RBS and Wise. At BlackRock, I established a product-led culture across distributed teams. At Royal Mint, I was in the founding team building a gold-backed crypto for the UK government.
I’m a Strategy & Insights Consultant and fractional CPO. I help early-stage companies and product teams solve key strategic problems pre-launch, and then navigate the go-to-market phase and achieve traction. I typically use highly collaborative and accelerated workshops and methods to deliver tangible, actionable outcomes - fast. As a fractional CPO or Product Lead, I can help with establishing a product org, shaping the culture and embedding best practice customised to your stage.
I'm a PM Coach. I help product managers and leaders leverage their unique assets while providing frameworks and tactics that have worked for similar problems. My approach is empathetic & actionable, and I strive to empower the people I work with to arrive at "the answer", through demonstrating different mental models and thinking toolkits.
Here’s what our partnership will feel like:
I help you answer the high-stakes questions, before it’s too late.
How do we get traction?How do we know we’re moving in the right direction?Where's the opportunity that others have missed?How niche should we go?Who’s our target customer?Can we compete with X?Which value proposition should we launch with?Can we make money from this?How do we optimise the product for retention?What should we focus on now?How do we get to our next fundraising milestone?What’s the best way to validate this idea?How do we create our own category?Does our business model stack up?How can we make better decisions, faster?Is this really going to fly?How do we conduct effective customer interviews?How do we run experiments to validate whether people want this?What are we saying “no” to?What should we include in our MVP?How do we de-risk the idea before we build anything?
Oh, and I wrote a book!
Product For Punks is written for product leaders who are thinking: I wish I could do MORE.
This is a rallying cry for the Product Punks - a new breed of radical product thinkers ready to cut through the noise and achieve lasting differentiation and professional success.
A collection of 111 principles and how to apply them, setting out the mindsets and strategies needed to overcome and succeed. Because nobody wants to be working on mediocre products, making incremental impact, or not meeting potential. So let's stop, rethink, and make good things happen.
