Getting potential customers, people who are in your target market, involved from the very beginning is critical to increase the odds that you're solving for the most relevant problems in the most efficient way.
We'll recruit a small team of willing testers who are representative of your audience to help us gather feedback at every stage, and I'll show how that feedback has been reflected.
Ideally we'll also spend a little time with each of the testers to help really drill down in to their underserved needs.
Gathering feedback might sound obvious but it's crucial that we ask the right questions! And interpret the comments accordingly too. We'll also gather analytics to monitor how the app is being used and iterate as necessary.